Examples like NikeiD have led to consumers being labelled as prosumers. According to this Forbes article by Susan Gunelius, Prosumers are the online influencers that business leaders and marketers must not just identify but also acknowledge, respect and develop relationships with in order for their products and brands to thrive. The growing influence of consumers on producers is exciting because what else can we as consumers get the companies to produce? March 3, 2014.

Types of paid media advertising.

Arguably one of the most popular methods of online marketing at the minute is marketing through social media. With so many using social media at the minute this will translate into an opportunity to get into contact with millions of customers for businesses. One of the biggest social media platforms at the minute is Twitter, and if used properly things like Hashtags can take off and generate a real hype around a brand in the media.

A Blog about the world of Digital Marketing. Coca Cola and Interactive Advertising. Digital Marketing in the Food Industry. Red Bull Successful Use Of Digital Marketing.