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A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. Incredibly important as it is, building an effective brand strategy continues to be one of the most difficult tasks facing companies of all sizes and in all industries. If companies want to thrive, not simply survive, they have to build a great brand. This step involves gaining an unde.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. We begin every relationship with a collaborative approach to the research process. One that involves you, the client, and the entire Strategic Market Intelligence team working together. 1 Listening to understand your needs, pain points and objectives. 2 Determining the right methodological approach.