A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media, and email. More marketers are using video as part of their campaigns because it has the potential to create a lasting impression with viewers and it is easy for them to share with others via email, Internet, social media, and mobile platforms. One example of the inspire characteristic is the Dove.

Social Media is Changing the World Before our Eyes. Social media tools enable users to connect socially or professionally on sites such as LinkedIn, Facebook, Twitter, etc. Social media marketers have the ability to reach customers quickly and efficiently to promote products, promotions, companies, and get feedback in return. There are tools to actually publish content and tools to monitor the content once it is made public.

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