How much are we actually gaining from having social media accounts? This is still a question from many who wonder how much they are getting back from their investment into a social web strategy. There are three ways to monitor their success or lack thereof action, attitude and attention. For the action that the social media managers were searching for.

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Social Media in Public Relations. Attention, Attitude, Action. When implementing a social media program it is important that it has demonstrated value. This means that it must positively support organizational objectives.

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