All about public relations, from Lee to today. Public Relations is the planned effort to influence public opinion through socially responsible performance based on mutually satisfactory two-way communication. Public relations practices, tactics and techniques have been used throughout history for both good and bad. The art of public relations, however, was not named until 1904 by.

A bunch of ways to reach an audience. Voices and other audio to reach a multitude of listeners and consumers. In regular programming, a popular tune ends. ZAP! On comes a commercial. A newscaster promises to tell about the weather. Use sound effects and the human voice to gain attention. C Pound-pound, hard hitter, fast talker announcer. Usually relies on regional patterns of speech and delivery. Phony accents of any kind can be a disaster.