Through the organisational views, the implementation of social technologies is not only covered the expectation of the returns on the monetary side but also those intangible benefits. Social Monitoring Tools in Action! September 23, 2013. Social Monitoring Tools in Action! Almost all users, who use social technologies,.

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The following formula is considered to be a standard method to calculate this metric as an evaluation on the profitability of a business activity. I agree with bloger Hannah Smith. There is also another example about how microsoft calculate ROI of social media.

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