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Exploring the role of emerging media in integrated marketing communications. Consumers seemingly want it all, but at what price? They want to be able to access news and information at all times from their smart phones and iPads. They want the convenience of shopping on the go and being able to pay for things with a quick scan of their smart phone.

Got your brand in my pocket. Users reported using their devices while watching tv. So consumers are plugged in longer in more ways than ever before, creating a marketing heaven! Brands could email, text, show a commercial and touch a user with a banner ad all in the course of an hour! Of course, saturation, not aggravation is the goal. Developing a balanced integrated marketing plan is the key. How much is too much? Fun Ways to Share What You Love.

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Forgot Password or Username? Deviant for 4 Years. This is the place where you can personalize your profile! Dec 18, 2016.