A Study of Music as it is Used in the Political Economy of Big Media. Musical Branding Effects on the Consumer. In the previous post, I detailed musical branding and its effect on the entities that use it. This post will focus on the effect of musical branding on the consumer, and what this means in our political economy of the media.

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The newspaper industry is condemned to write piecemeal its own obituary without knowing when or how or, truth be told, if the end will come. What other medium can say the same? None that I can think of.

News in limbo and a medium in crisis. Hyperlocal blogs invest in community news. And until recently, newspapers left by commuters littered subway stations and busses. However, with the rise of participatory media. Sources such as Youtube,. Set out to do a study.

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