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This ad relies heavily on social and gender stereotypes to sell this gameboy. They are looping all girls that see this ad into the stereotype that all girls love pink and that all girls like to use makeup, which is not the case. I see why they decided to do this because they felt like using these items and colors would draw the most attention to the largest part of the demographic that they are seeking.
Blog Post 9 Lego Advertisement Campaigns. This is a brilliant advertisement campaign for lego! It relates the kid in all of us while reminding us of real world industry. Its represents that the child in all of us that existed while we were young has transpired into the creativity we possess as adults.