Visit our school at imc. Have left consumers a little weary of marketers collecting this data and rightly so. There are a lot of new technologies out there that allow us to get our message to consumers. iBeacon and near field communications devices. Here we see Volkswagen using near field broadcasting to supplement the on-screen message.

The Future of Emerging Media. In 2015 marketers will be dealing with many of the same problems and pitfalls as they have in the past. 8220;The strongest brands are adapting and creating a cle.

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For The Consumer, By The Consumer.

The journey through IMC 619. My favorite thing about emerging media is that it brings people together from all over the world. We can use social media apps to keep in touch with family in Germany, build our brand, or to just feel like a part of a community with people we have never met.