Help wine companies penetrate the US three-tier system in the face of rampant consolidation and SKU proliferation. Provide strategic guidance across an international spectrum. Mold client values, assets and stories into credible brands that US distributors and trade will support. Optimize brand messaging and USP to drive sell-through. Advise business leaders on industry best practices, drawing from decades of experience. Level the playing field against powerful corporate interests. I had the privilege of.

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